In the digital age, brands have been forced to adapt new communication strategies to reshape their interactions with people throughout the world. This is exactly where the interactive and integrated advertising concepts shine bright in the limelight – to inform and to persuade. Indeed, advertisements are must-have investments for every […]
Do you know major brands like Lego, Coca Cola and Google have become industry icons? Their penchant for storytelling is their key to soaring popularity. Every brand enters the market with its own story, which is far beyond what’s written on a website, the text in a brochure, information printed […]