Author: Rini Srivastava

Six Useful Global Marketing Lessons From The Ad Man: Prasoon Joshi

Not everyone has the efficiency of mastering multiple skills, but exceptions are always there. One such exception is Mr. Prasoon Joshi who has rightfully earned the title of “The Ad Guru of India” in today’s era when the lines between conventional Advertising Entertainment and Content are blurring constantly. Padma Shri winner Mr. Joshi is a true industry […]

How To Use Live Chat As The Perfect Lead-Generation Booster

In every entrepreneur’s life, there is a frustrating phase when everything seems more than perfect: there is high traffic rate on website, huge customer base and product inquiries, but yet the lead conversation rate is very far from perfect and continues to fall between 1 to 4 percent down below that level, leaving entrepreneurs clueless […]