Content and Marketing are two colors in the same Rubik’s cube, which together stands as a great tool for brand affinity as Content Marketing not only makes your brand noticeable by making business much more relatable to your customers, but it boosts your sales funnel and set the brand apart and well above the competition. In a survey by Demand Gen Report, it has been revealed that 47% of B2B buyers today read three to five content stories before getting engaged with a sales representatives.
Yes, the right content marketing strategy bridges the yawning gap between your brand and the valuable prospects as the eloquent intermediary. “Content drives marketing activities. Brands can’t go anywhere without it.” Yet, more than 70% of marketers miss on a “consistent or integrated content strategy” as found by Altimeter Group in a report showcasing The Content Marketing Software Landscape that makes the situation worst.
Companies that focus on pricing, discounts, and sales tactics are bound to fail miserably. The B2B marketplace is changing with over 51% of buyers rely more on content now to support their buying decisions. To succeed, your Content Marketing Strategy doesn’t have to be complicated, but you need to get the Right Content in front of the Right Audience. Try reading these popular B2B Content Marketing Books to engage your buyers digitally in their research process and create a significant impact.
List of Best Books on Content Marketing
Our Best Pick: Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson
Runner-up: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
We Recommend: Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Everybody Writes: Your Go–To Guide to Creating Ridiculously Good Content
Content Marketing In A Week
Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Content Marketing: Social Media Content Marketing (Social Media Marketing) (Volume 2)
Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy
Implementing B2B Content Marketing: A proven 7 step approach to success
The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online