Content and Marketing are two colors in the same Rubik’s cube, which together stands as a great tool for brand affinity as Content Marketing not only makes your brand noticeable by making business much more relatable to your customers, but it boosts your sales funnel and set the brand apart and well above the competition. In a survey by Demand Gen Report, it has been revealed that 47% of B2B buyers today read three to five content stories before getting engaged with a sales representatives.
Yes, the right content marketing strategy bridges the yawning gap between your brand and the valuable prospects as the eloquent intermediary. “Content drives marketing activities. Brands can’t go anywhere without it.” Yet, more than 70% of marketers miss on a “consistent or integrated content strategy” as found by Altimeter Group in a report showcasing The Content Marketing Software Landscape that makes the situation worst.
Companies that focus on pricing, discounts, and sales tactics are bound to fail miserably. The B2B marketplace is changing with over 51% of buyers rely more on content now to support their buying decisions. To succeed, your Content Marketing Strategy doesn’t have to be complicated, but you need to get the Right Content in front of the Right Audience. Here’re some content marketing strategies that will always work to engage your buyers digitally in their research process and create a significant impact: