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5 Useful Precautionary Tips You Should Know To Prevent Content Plagiarism

Editorial Team — Thu, 19 Sep 2019 09:58:11 +0000

What happens if someone copies that idea of yours and don’t even give you the credit. Of course it isn’t fair. It hurts so much because you’re the one who put in all your time, effort and dedication to write something fresh and completely unique. In this era where an act of content plagiarism or closely imitating someone idea or sentence from his or her blog without authorization or by not giving the credit is common, protecting the originality of your work seems next to impossible.

Content Plagiarism is a big problem on the internet

Many businesses are not at all ashamed of Stealing/Duplicating of content from other website without realising “duplicate content penalty” consequences. To fight back against content duplication problems and related possible ambiguities, Google treat the websites with copied content over strict Google Search Quality Evaluator Guidelines and penalise them algorithmically or manually.

Here’s a video explaining how does Google handle duplicate content

John Mueller from Google clearly says “the practice of making your text more ‘unique’, using low-quality techniques like adding synonyms and related words is: probably more counter productive than actually helping your website.” If Google finds that your content is not unique then it classifies the website having THIN content, or MANIPULATIVE BOILER-PLATE or NEAR DUPLICATE ‘SPUN’ content as a result of violating Google’s website performance recommendations.

Practical Ways to Detect & Prevent Plagiarism

For all those who left wondering what they can do to protect the content from being plagiarized, here are few tips to get you started:

1. Add Personal touch to the blogs

Try to make your blog original and unique by giving personal touch. To add personal you can add your own personal experiences or examples of accidents that happened to you only. For example, write a post about how you designed your blog, but describe your personal story, include pictures and share the problems you’ve encountered to make it harder for plagiarizing.

2. If possible, avoid writing short blog posts

You will be surely happy to know that Plagiarists fails to copy lengthy blogs, so to protect your blogs from plagiarism it is recommended that you make it a habit to write longer blogs.

3. Leave watermarks on your images

To stop any other website or anyone to use your photographs you should consider leaving a watermark on them with your blog name or address on the top of the photos. This is great if you are linked to websites like Flickr or PhotoBucket which people usually use to search for images. Adding watermarks is easily done in any photo editor; just don’t forget to choose the option medium to high ‘dpi’ before saving the image to preserve the quality of the picture.

4. Find the plagiarists of your work and contact the content thief

To find the content thief who stealed your original work, there are plethora of proven tricks like doing a content search on Google search engine where you can easily monitor duplicate links other than your original work re-used without your permission. Also, you can try these popular Online Tools To Detect Content Plagiarism to accurately detect copied content while noticing display results with percentage.

If your blog content has been stolen, contact the stealing website through email providing all the needed information to show that your blog is copy protected and to proof the content has been plagiarized. Ask them to either credit you properly linking back to your blog, or to remove the copied post from their website.

5. Activate Google Alerts

Google comes with a plagiarism monitoring system. By setting up the Google Alert tool on your website, you shall recieve an email on possible plagiarism of all your work available online. which runs a special algorithm that detects various websites having the keyword combinations similar to your content. With the help of Google Alerts, you can take necessary actions again content plagiarism whenever you receive a notification related to content stealing.

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The post 5 Useful Precautionary Tips You Should Know To Prevent Content Plagiarism appeared first on INSIGHT GLIMPSE.

Free Online Tools To Detect Content Plagiarism

Editorial Team — Tue, 18 Jun 2019 11:36:11 +0000

There is nothing more gut-wrenching than being content plagiarism. It hurts so much to watch all your time, effort and dedication put in to draft something fresh and completely unique has been stolen and reused under someone else’s name without attribution.

According to the Merriam-Webster dictionary, the verb “to plagiarize” means:

“to steal and pass off (the ideas or words of another) as one’s own : use (another’s production) without crediting the source”

In today’s digital era, an act of content stealing is a serious matter of concern and protecting the originality of your work seems next to impossible. People don’t mind stealing content like text, graphics and videos intentionally or unintentionally without realizing the legalities rather than producing their own work.

Search engine giants like Google doing everything in their power to put their control over it so their users can receive only the best and most useful results when searching their queries. Still, original content is highly vulnerable to theft.

The Science of Brand Storytelling Every Content Strategist Should Know

Editorial Team — Sat, 26 Aug 2017 17:09:00 +0000

Do you know major brands like Lego, Coca Cola and Google have become industry icons? Their penchant for storytelling is their key to soaring popularity. Every brand enters the market with its own story, which is far beyond what’s written on a website, the text in a brochure, information printed or the presentation used to pitch. The story is more than content and a narrative; it is the heart and soul of business, which promotes human-to-human connections.

Brand storytelling isn’t a new concept. It is the most effective way to connect with your customers and appeal to the emotions of your prospects. According to internet marketing expert Neil Patel, these are the key components of brand storytelling:

1) The reason your company came to be.

2) What motivates you and your team to come to work each day.

3) Giving your audience an inside look at your company.

To cope up with the explosive growth of social media and content marketing, it has become a strategic priority for brands to tell their stories as effective pieces of online content to their audiences through advertising, in-person brand experiences, and so on. As part of direct and indirect brand marketing initiatives, the compelling brand stories help in increasing emotional involvement with customers.

R.I.P Meaningless Brand Stories

Over 75 percent of brands that exist in the global marketplace are so meaningless to their targeted customers. And that should terrify all of us. It is important to understand that customers want brands ‘that act, that help, that do’ — conveying a very clear message that brands should start acting in a meaningful way and stop making empty (fake) promises. Brands cannot afford to abstain from real interaction and have to adapt a shift in thinking and behavior that hasn’t happened it.

Behavior Branding is the need of the hour. It demands that brands discontinue asserting beliefs and embark on demonstrating value. Behavior Branding isn’t a new concept, but with the explosive growth, it has become a strategic priority for in-person brand experiences. It simply asks to “DO THINGS…TELL PEOPLE” to create meaningful experiences and express the point of view in a right manner, uplifting the customer engagement by creating a value.

Making a brand matter once again is possible by simply using actions as the foundation of content creation and sharing. Let’s get into a bit more depth. The compelling content and organic sharing of that relevant content is an epoch-making step and this makes behavior branding an engine. In a world of infinite competitors, it gives an edge to your brand in a more authentic way and let you prove the brand’s worth.

The Science of Brand Storytelling and Behavior Branding

The below infographic reveals the Science of Brand Storytelling and Behavior Branding that every content strategist should be familiar with. This quick reference guide provides all the major highlights.

Image Credit: Google

A mix of brand storytelling fundamentals and content writing basics

To intrigue, engage, and connect emotionally with consumers, the best brand storytellers and content marketers around the world are following these five secrets of Storytelling for brand marketing success. Let’s have a look:

Honesty and transparency are important

Speak truthfully because the brand stories you’re crafting need to be rooted in the reality of a brand, it’s products, and the industry. Your story must adhere to these three primary steps: consistency, persistence, and restraint. Confusion is the number one killer; so try to be as creative as possible but don’t stray too far from an original brand promise.

Infuse brand persona

Always remember that brand stories are entirely different from the marketing materials. Don’t use them as the sales pitches. Infuse the stories with the brand persona and the writer’s personality at center stage; make the stories captivating and meaningful because boring stories won’t retain readers.

Follow a structure

Your brand story must follow a structure having a beginning, a middle, and an end. Open the content with a strong idea and establish your story setting and the characters. The middle must cover main character’s problem and present conflicts and resolution in the end.

Focusing on perpetual marketing

Leave your audience wanting more by leveraging perpetual marketing tactics that bring you that one perfect opportunity to infuse offline and mobile marketing together in your brand storytelling initiative. Try releasing teasers via Facebook, email, or Pinterest. Leave no stone unturned to surround your consumers with brand experiences (including stories) and let them stick around, tell other people about it, and come back again and again.

Just stop becoming another “me too” brand that isn’t able to differentiate itself from the crowd in your industry. Start telling better stories because people always remember a good story.

The post The Science of Brand Storytelling Every Content Strategist Should Know appeared first on INSIGHT GLIMPSE.