And we cannot ignore the lingering long-lasting consequences of not having a proper security patch – ethical hacking, data leaks, inadequate session management, and cyber threats – all resulting in severe disruptions and reputational harm.  Code Signing can be the ultimate game-changer for less-prepared organizations planning to reduce the rising risks of cyber crimes. It helps maintain cybersecurity excellence by defending the people, processes, and technology against cybersecurity threats.   

What is code signing? 

Code signing is an important building block for strong security posture within an IT infrastructure. It keeps people, and IT assets safe by validating the safety of digital items such as software, apps, drivers, and scripts through digital certificates. 

Powered by cryptography, this certificate solves the unsolvable cybersecurity vulnerabilities faster. It prevents unauthorized tampering of program code or software download by protecting it through digital signatures after it was signed by the software publisher. 

Code Signing certificate rely on public key encryption to safeguard authenticity and integrity. This way it builds trust between the developers and users by proving that the code has not been altered or modified since it was signed. Also, it validates the installation package of software, firmware, or mobile applications. 

Why does signing of code certificate matters in cybersecurity protection?

Today’s digitally dominated tech landscape calls for high security postures from the software, infrastructure, and applications. All of which are constantly being scanned for an opportunity to exploit by cybercriminals. 

Code signing certificates ensure integrity in the software distribution process by adding that layer of protection. Code signing is thus a mechanism by which software packages stay authentic, secure, and unaltered.

Let’s have a closer look at why code signing certificates matter for cybersecurity:

1. Trust and authenticity: A code signing certificate serves like a digital stamp that reflects the genuineness of the developer or the organization. When users download this signed code, they recognize the source as trusted. It is what makes the installation warnings less disturbing for them and enhances the usability of the application.

2. Software integrity: Interception, modification, and corruption of the software could be possible by attackers even during the process of distribution. However, this cannot occur in the same way using the code signing certificate, as after the code being signed, the same could be changed with the aid of cryptographic algorithms by making an invalid digital signature the moment the code has been tampered with.

3. Malware exposure: Software or apps that are unsigned software or wrong signed programs could be exposed to malwares. Code signing helps avoid these risks since the digital signature would depict the differentiation between original and harmful codes. This safety helps clients prevent downloading risky apps as a mimic to the originally intended safe app.

4. Compliance with security parameters: Almost all sectors, such as finance, health care, and government, require an issuing of a code signing certificate to fulfill the need for cybersecurity. The utilization of these certificates is a show of commitment. It is a secure practice in software; it indicates observance of industry standards and legal standards as well.

5. Longevity using timestamps: An already issued code signing certificate can have a trusted timestamp applied, ensuring the digital signature still validates after the certificate has expired. It then prevents failure in use of the software and guarantees the trust is maintained long-term.

6. Securing IoT and critical applications: While the Internet of Things expands, so does the number of connected devices and applications that must be secured. Code signing certificates help authenticate updates to firmware and software within IoT. Thereby, protecting devices from unauthorized changes or malware injections.

How does signing a code certificate works?

Code signing is a shield of authenticity and trust for developers in today’s technology-driven age where maintaining the confidentiality of sensitive information (company name, location and timestamp) matters. A typical code signing certificate runs on a Public Key Infrastructure (PKI) network that secures machine-to-machine communication. The hash is signed with a private key while a public key is applied to decrypt the hash as the code goes around the PKI network.

Here is how it’s done in detail:

Step 1: Creation of the certificate

• For each software, a programmer produces a one-of-a-kind piece of code termed as a cryptographic hash. The code performs somewhat similarly to a digital fingerprint.
• This is encrypted using the private key, and the developer comes up with a digital signature by taking this hash.
• This is how the code gets signed, when a trusted Certificate Authority issues the developer a digital certificate to which the code is attached.

Step 2: Validation of the signature:

• Downloads availability of the signed software requires that a user or system has access to the signature from the public key.
• This is a decryption hash that was checking it by comparing with downloaded hashes,
• Assuming the hash is the same it will surely be confirmed that no modification of the software took place.

Step 3: Building the trust factor

The certificate includes confidential information for the developer or organization within it and the details must be retained by the trusted CA. The entire process must involve validation of the developer’s identity involved. It is necessary for authentication and trust building between the developer and the user.

Common mistakes every developer should be careful

Code signing is an integral part of cybersecurity, but there are few errors in the code signing process that can put organizations at some risk. These risks expose the software codes to malware attacks, unauthorized changes in the code, and high downtime which often result in an adverse reputation. 

Further Read: Best Intelligent Robotic Process Automation Software

Navigating these common code signing mistakes can profoundly improve your software’s safety. Let’s take through the most common code-signing mistakes and simple advice on how to avoid them.

1. Using weak and expired certificates

Challenge: Using old, weak and expired certificates for code signing is one most serious blunder companies do, compromising software product authenticity of billions of code lines. We are living in an age where almost everything runs on code. The expired code signing certificate will expose the sensitive information to ruthless cyberhackers, forcing the existing software to be under harm-in-disguise-real-code.

How to fix:

• Always check the expiry dates of your digital certificates and schedule renewals at due times
• Protect your certificates by using an extra layer of strong encryption methods
• Get your  code signing certificate only from a trusted yet reputed Certificate Authority (CA)

2. Storing private keys at unsecured place

Challenge: Private keys are the foundation of the cybersecurity posture. Many developers fail to store the private keys securely, and this results in serious consequences. Storing private keys at the wrong location  in an unsecured network is a concern. It exposes the code signing keys and certificates to unauthorized people who are ever-vigilant to exploit weaknesses of unencrypted files. 

How to fix:

• Store all your private keys and certificates in a FIPS 140-2 Level 2 certified hardware security module (HSM)
• Embrace multi-factor authentication for maximum performance when accessing private keys.
• Do not forget to reset private keys on a frequent basis to minimize the security breaches.

3. Using malicious codes that are insecure

Challenge: One of the major code signing pitfalls for developers is usage of malicious software packages. Unfortunately, these are not scanned rigorously on cybersecurity parameters. Neglection towards implementing robust protection measures results in major unexpected disruptions in software accessibility and excellence. The reason – faulty code while damaging the end-users trust.

Further Reading: How Custom Software Development Is Helping Enterprises Dominate

How to fix:

• Run rigorous quality assurance checks before signing code certificate 
• Invest and embrace smart automated tools to keep a watch on security vulnerabilities in the code lines

4. Overuse of certificates for multiple projects

Challenge: In many software development (read SDLC) teams, there is a common tendency of using the same code signing digital certificate for multiple projects. Even some CTOs don’t mind sharing the same certificate amongst different stakeholders. Such work cultures are at high risks of cybersecurity breaches, unaware of the fact that code tampering can happen at any level

How to fix:

• Using different certificates for different projects is a smart way to avoid software attacks.
• Using Role-based access controls (RBAC), limits the use of a certificate.
• Revoke the compromised or overused digital certificates at priority
• Conduct regular audits to reduce the probability of technical debt

5. Ignoring the timestamps

Challenge: Timestamp represents the date and time when the software was signed.The code signing certificate. In general, the certificates are valid for one- three years. When the certificate runs out, the security notifications turn on. Regrettably, lots of developers do not pay attention to the timestamps during the whole software development lifecycle. Its absence causes a major impact while hitting software productivity through a certificate revoke. Furthermore, the attackers are still able to obtain the certificate and re-sign it with another valid certificate.

How to fix:

• Better maintain a regular schedule on timestamping. Then cross check the authenticity of code once the certificates have gone out of date.
• You need to make sure that all your code signing tools conform fully to the timestamping.

Read more: Angular 17: A Pandora’s Box of New Features and Improvements

Conclusion

In a bid to avoid the various common code signing mistakes, CTOs and SDLC teams have to be vigilaint. Within an organization, they have to swear by above discussed prevention practices. This way, they can seamlessly navigate through the complexities catching their software assets and IT infrastructures unguarded from possible cyber attacks in the form of phishing, malware, ransomware, DDoS, amongst others.

Companies with strong code signing can prevent compromising private keys and assure the integrity of their software. Do you want to protect your software? Be a game changer by outsourcing a global leader in cybersecurity services. Make sure you hire someone who can protect the digital heart of your IT infrastructure and the codes against cyber threats.

Frequently Asked Questions About Code Signing Certificates

1. Who needs a code signing certificate?
Answer: Any developer, organization, or individual distributing software, applications, or scripts online can benefit from a Code Signing Certificate to establish trust and credibility.

2. What types of signing certificates are available?
Answer: There are two main types:

• Individual Certificates: For individual developers or freelancers.
• Organization Certificates: For businesses and organizations to sign their software.

3. How long does a Code Signing Certificate last?
Answer: Typically, Code Signing Certificates are valid for 1 to 3 years, after which they need to be renewed to maintain functionality and trust.

4. Can I use the same signing certificate for multiple applications?
Answer: Yes, a single Code Signing Certificate can be used to sign multiple applications or scripts, as long as they are from the same developer or organization.

5. What happens if a code signing certificate expires?
If a certificate expires, users may receive warnings when trying to install your software. To avoid this, implement timestamping during the signing process to ensure signatures remain valid even after certificate expiration.

6. How do I obtain a digital signing certificate?
You can obtain a Code Signing Certificate from trusted Certificate Authorities (CAs) like DigiCert, Sectigo, or GlobalSign. The process involves validating your identity or organization details.

7. Is code signing mandatory?
While not always mandatory, Code Signing is strongly recommended for developers distributing software online. It reduces security warnings and enhances user trust.

Code Signing Certificates are essential for secure software distribution. Understanding their significance and functionality ensures a smooth and trusted experience for both developers and end-users.

The post Code signing certificate playbook: Top mistakes and prevention tips appeared first on INSIGHT GLIMPSE.

The global market share of Robotic Process Automation tools and technology has witnessed a massive surge in demand in recent years. It is expected to grow at a compound annual growth rate (CAGR) of 32.8% from 2021 to 2028 as per this report, and it will grow further to more than 13 billion U.S. dollars by 2030.

Today, most companies act on RPA Tools as a beginning point to propel digital transformation across multiple enterprise-level business processes. It helps to quickly automate repetitive tasks, monitor remote infrastructure, optimize the resource utilization, reduce human intervention, and perform backend functions.

In this article, we have listed down Best RPA Tools available in the Robotic Process Automation Software market for incremental restructuring of business processes with the ease and speed. Let’s delve deeper and learn more about most popular Intelligent Robotic Process Automation software that enable organizations to achieve Digital Transformation faster.

Best Robotic Process Automation Tools in demand for intelligent enterprise automation

UiPath

Acknowledged as the top RPA tool on Deloitte’s Technology Fast 500, UiPath is one of the best option available for fast enterprise-wide process automation. The tool is powered by different emerging technologies including Artificial Intelligence and Machine Learning with powerful integrated capabilities. Accelerated transformation, greater resilience, higher accuracy, improved compliance, and boosted productivity are some amazing benefits of the UiPath RPA tool adoption within an ecosystem.

The UiPath RPA solution comes with no-code, low-code, and full-code functionalities, giving users the highest level of flexibility to perform both attended and unattended automation. Using this easy-to-use and intuitive Robotic Process Automation tool, users can automate complex applications and workflows that involve legacy systems that lack APIs, virtual desktop infrastructures (VDIs), or database access.

Automation Anywhere

Automation Anywhere is another most efficient RPA software disrupting the automation industry. Designed for complex workflows, this robust cloud-native platform provides the full support for multiple languages like python, java, c# and VBScript. It enables you to conveniently hyperautomate business processes across all systems and applications, including both SaaS and legacy apps.

This end-to-end intelligent automation platform works by democratizing the power of automation using AARI digital assistants. At the core, it turns almost every single piece of structured and unstructured data chunks into a consumable digital asset by harnessing the full potential of AI and ML with IQ Bot. Furthermore, you can get unparalleled automation-powered superior experiences through its unify front and back office that is always ready-for-anything.

Keysight’s Eggplant

Keysight’s Eggplant is a robust AI-driven solution designed for an accelerated digital test automation journey. Using this ultra-fast test automation software helps to cut down test case setup and deployment time by upto 50 percent while automating as much as 75 percent of regression testing. Ranked an Omnichannel Functional Test Automation Leader by Forrester, Eggplant enables the forward-thinking businesses to achieve end-to-end test automation and continuous UX improvement with a minimal disruption.

Microsoft Power Automate

Microsoft Power Automate (formerly known as Microsoft Flow) is an extremely a powerful workflow automation software leveraged by many businesses to streamline their repetitive tasks and paperless processes quickly in a secured manner. This AI-powered automation platform comes with low-code functionality, drag-and-drop tools and hundreds of pre-built connectors, which allow to build automated processes with flows while recording and visualizing end-to-end businesses processes.

What’s more? Power Automate tool by Microsoft brings to the table enhanced workflow automation functionality through which you can make your automation even smarter. Using the AI Builder, you can quickly expand your automation capabilities and manage all aspects of process forms using document automation, process approvals, detect images and text, or create with prebuilt models.

Blue Prism

Ranked as a Gartner® Magic Quadrant Leader, Blue Prism is a scalable and robust execution platform for intelligent robotic process automation, which is a smart alternate to human labor and outsourcing. The tool works by seamlessly integrating all your existing systems and applications, enabling humans to navigate complexities of doing repetitive work. Some of the many proven benefits of embracing Blue Prism include cost optimization, improved customer experience, operational efficiency, risk reduction, and greater compliance.

The Wrap

Level up your enterprise’s productivity and efficiency by choosing the best fit from the above-mentioned intelligent process automation tools, which unify your human and digital workforces smartly. Loaded with myriad robust capabilities, these Intelligent RPA software are indeed a surefire way to enable to achieve an accelerated transformation of business processes, gain operational speed, and innovate securely in an IT-endorsed environment.

For more Trending Now stories and Online Reviews on Software and Apps, PCs, Mobile Phones, Gadgets, and more, keep reading Insight Glimpse.

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We have rounded up some of the best websites from where you can buy plants online at best prices in India and get a variety of fresh plants delivered at your doorstep. Yes, you may thank us later!

These online plant nursery stores display refreshing photos of plants, painted pots, décor items and all kinds of garden essentials. Navigation, too, is very simple on these websites that buying the various species of flowers as well as outdoor and indoor plants that can beautify every corner of your house, is only a few clicks away.

1. Plant Store by Amazon

Buy indoor and outdoor plants online on Amazon India Store and enhance the overall décor of your home in a green and fresh way. From tiny succulents to Bonsai, Bamboo, Cacti & Succulents, Flowers, Ferns, Orchids, Medicinal plants, lily plants, Ornamental & Shade trees, Roses, shop from a great selection of plants. If you’re not yet an Amazon Prime member and are drooling over the thought of getting free two-day shipping on these plants, you can sign up here.

2. My Bageecha – Beautiful is Green

myBageecha is a platform for Urban India to stay close to nature. Close to being a concrete jungle now, myBageecha offers unique solutions for every person with beautiful plants, pots & decorative knick-knacks to create your green patch. We strive to be the perfect Urban solution with our unique products which include Terrarium Kits, Moss Frames, Succulents, Tabletop pots and much more!

3. NurseryLive

NurseryLive, an online nursery that started its active operations in October 2014, is India’s largest online nursery, that has grown immensely in a short span of time, incurring high volume of sales and building a huge customer base. It provides wide range of plants including Annual Flowers, Aquatic Plants, Aromatic Plants, Avenue Trees, Bamboos, Cactus & Succulents, Climbers & Creepers, Flowering Plants, Fruit Plant, Gift Plants, Ground Cover, Hanging Baskets, Hedges, Heliconia, Gingers & like plants, Indoor Plants, Landscape Plants, Lawns, Lucky Bamboo, Lucky Plants, Medicinal Plants, Orchids, Outdoor Plants, Palms n Cycads, Plumeria, Pot Plants, Shrubs, and more. Headquartered in Pune, this online market for gardening products sells more than 5000 stock keeping units (SKUs) of plants, seeds and garden accessories, all available at a single place.

4. Ferns n Petals Plants Store

Looking for hassle-free Green Plant online shopping experience? FNP is one of the numerous players when it comes to buying and gifting plants online across India using its impeccable delivery services. From air-purifying plants to lucky plants, outdoor plants to terrariums, peace lily, lucky bamboo, ginseng, jade plant, snake plant, cactus plants to bonsai – you will be thrilled to find an amazing array of plants available on their website. FNP services are available in more than 400 locations across India and thus you can send plants to anywhere like Delhi, Mumbai, Bengaluru, Pune, Gurgaon, Jaipur, etc.

5. UGAOO

Ugaoo is India’s first all-green start-up with a vision to be the one-stop-shop for all gardening and farming needs. Backed by Namdeo Umaji’s 130 years of expertise, it aims to provide holistic solutions by building a knowledge sharing community. It is resource built to learn, share and procure all you need to go Green.

6. Buy Plants Online at Shopclues

Prep up your garden a wide variety of seeds and bulbs that Shopclues have handpicked for you. And that’s not all. Here, you can shop for attractive pots and planters to add that chic look to your garden. This online plant nursery sells different variety of plants like hybrid money plants for indoors and golden money plants and plants like golden pothos, lucky bamboo plant, ajwain green leaf plant and jade plant.

7. Plants N Trees

Plant N Trees online plant nursery store sends you fully-grown and pre-potted plants. It has wide collection of Indoor, Backyard, Terrace and Avenue plants including Exotic Bonsai, Bamboo, Cacti & Succulents, Ferns, Orchids, Fruit Plants, Medicinal Plants, Evergreen Plants, Aquatic Plants, Air Purifier Plants, Ornamental & Shade trees, Roses and More collection of Flowers, Vines, Herbs, Spices, Shrubs, creepers & climbers, Multiple types of Grass, and Ferns on reasonable prices.

So what are you waiting for? Give your house or office a much-deserved makeover with these online plant nursery websites because plants breathe life into space.

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Yes, the right content marketing strategy bridges the yawning gap between your brand and the valuable prospects as the eloquent intermediary. “Content drives marketing activities. Brands can’t go anywhere without it.” Yet, more than 70% of marketers miss on a “consistent or integrated content strategy” as found by Altimeter Group in a report showcasing The Content Marketing Software Landscape that makes the situation worst.

Companies that focus on pricing, discounts, and sales tactics are bound to fail miserably. The B2B marketplace is changing with over 51% of buyers rely more on content now to support their buying decisions. To succeed, your Content Marketing Strategy doesn’t have to be complicated, but you need to get the Right Content in front of the Right Audience. Try reading these popular B2B Content Marketing Books to engage your buyers digitally in their research process and create a significant impact.

Best Selling Books on Content Marketing to read

Here is the list of Best Selling Books on Content Marketing to read that have been penned by the industry leaders and the brilliant minds, in no particular order of preference.

Our Best Pick: Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience by Pamela Wilson

This book serves as your practical, simple, accessible Go-To guide to run an effective content marketing program. It will help you master the art of content marketing by revealing clear action steps, a solid business strategy, and a (simple) realistic process of how to create high-quality and revenue-boosting content on a consistent basis. Every single page of this most actionable book on content creation and marketing is filled with formulas, checklists, strategies and tools to use, all in a blueprint-like order that can’t be screwed up.

Runner-up: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

A must-read book written by John Hall, CEO and co-founder of Influence & Co., a tech-enabled content marketing agency – one of “America’s Most Promising Companies,” according to Forbes. It is a business guide to engineering serendipity and presents a game-changing framework of how to use content to keep your brand front. The book will guide you how to powerfully position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind, even in today’s crowded marketplace so the right business opportunities come to you.

We Recommend: Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

Also Great: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Everybody Writes: Your Go–To Guide to Creating Ridiculously Good Content

Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Content Marketing: Social Media Content Marketing (Social Media Marketing) (Volume 2)

Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy

The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online

Disclaimer: Yes, we are well aware that we have not included reviews of all the ‘best B2B Content Writing books to read’ that we really really want to recommend to our readers. Do mention our favorite Advertising books to make this compilation of Advertising books more insightful.

For the latest trending now stories on Adverting Strategy, Content Curation, Advertising Campaign Strategy, Content Marketing, Brand Strategy, Storytelling Tips, Growth Hacking, must read Books, Internet Marketing, Content Writing, and Popular product reviews, keep reading Insight Glimpse. 

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WAIT! DO YOU KNOW?

The fast-charging portable battery comes with a dedicated Mini or Micro-USB input socket used to receive power from a wall socket adapter and a full-sized USB socket for discharging the power to our devices. And don’t forget that a single unit of power bank has an input port, charging circuit, battery, discharging circuit, output port and indicators.

The input port serves as a connecting point which charges the power bank for energy storage using its charging circuit. Also, it regulates the voltage and current supplied to the battery, which is the primary energy storage element and required to charge up our mobile phone.

The discharging circuit functions very similar to the charging circuit and safety cut-off the power flow to prevent overcharging and overheating. Output port connects power bank with smartphones and indicators help in visual monitoring.

Available in various sizes and shapes, these devices work on rechargeable lithium battery fitted inside them in a protective casing, which is guided by a printed circuit board (PCB) to control power flow and allow our device to access stored electrical energy using built-in batteries through a USB port.  

Technically, the rechargeable battery is based on lithium technology which is further categorized as:-

• Lithium-ion: Lithium-Ion batteries are popular for their higher energy density as they are designed to store more electrical charge in a given size or volume. These power bank batteries are quite cheaper to manufacture and often, they’re prone to ageing issues.
• Lithium-polymer: In Lithium-polymer power banks, you are safe from ageing to the same extent, but they’re comparatively expensive and may not suit all budgets.

Yes, Lithium-Ion and Lithium-Polymer batteries are the most popular options available to us. An average efficiency to perform the number of charge/discharge cycles may differ on the battery type, charging capacity, temperature and the current charge level. Here’s a great thumb of rule many people consider to calculate average efficiency.

The Formula: Power Bank Rating (mAh) × Efficiency × Device Depletion ÷ Device Capacity (mAh)

Example:
-Powerbank: 10000mAh (full at 90%)
-Phone Battery: 1500mAh
-Calculation: (10000mAh x 90% x 80%) / 1500mAh = up to 5 times

Which is the best brand for power banks?

Philips 11000 mAh Power Bank (DLP6006B

Philips 11000 mah power bank is the perfect choice to keep your gadgets alive. It a powerful 3 USB ports power bank with 5V input/output and 1A output allow you to charge 3 gadgets instantly anywhere when you’re away from a wall charging outlet or car charger. 11,000 mAh big power capacity power bank comes with the universal unit (USB connection) that gives you the extra power to charge your devices multiple times on the go.

Intex IT-PB11K 11000mAH Power Bank

An optimal choice to keep your smartphone’s battery charged up all the time. It is a very high-performance rectangular shaped power bank and comes with a Micro USB battery, 4 LED indicators to show power status and LED Flashlight. Intex IT-PB11K 11000mAH Power Bank is an ideal companion for mobile phones, Bluetooth headsets, smartphones/PDAs, MP3 players, portable gaming devices, digital cameras, GPS devices and more. Interestingly, the device comes with one-year manufacturer warranty which is limited to manufacturing defects only.

Philips 11000 mAh Power Bank (DLP6006B)

An ideal choice for travelling as it has two welcome features i.e. LED torch and clear LED screen display indicates the remaining battery percentage in blue colour. Every time you connect the power bank with the gadget, it lights up to display the current status. The Philips DLP6006 Power Bank is very high on style and elegance quotients. The entire body is covered by a classy white leather sheet finely stitched at the edges, which makes this device a stylish accessory perfectly matches to the style quotient of every user.

Editor’s Choice: Anker PowerCore+ 26800 power bank

The Premium Ultra-High-Capacity Power Bank is an ideal investment for quick charge 3.0 compatible devices such as Galaxy S7 / S6 / Edge, Galaxy Note 4 / Edge, LG G5 / G4, LG G Flex2, Nexus 6, HTC One M8 / M9, HTC Desire Eye, Droid Turbo Xperia Z3 / Z3 Compact / Z3 Tablet Compact / Z4 Tablet and more.

Another great investment if you’re looking for a cost-effective portable battery pack from America’s Leading USB Charging brand. This is an ultra high capacity power bank comes with Qualcomm’s advanced Quick Charge 3.0 technology (Aluminum 3-Port Ultra-High-Capacity External Battery) allows you to recharge all the compatible devices 2X faster.

PowerCore+ 26800 is one of the world’s highest capacity portable chargers using PowerIQ and VoltageBoost technologies to facilitate universal full-speed charging for even non-quick charge devices, up to 2.4 amps per port.

Anker PowerCore 20100 Power Bank with Ultra High Capacity, 4.8A Output, PowerIQ Technology for iPhone, iPad, Samsung Galaxy and More (Black)

Anker PowerCore 20100 Power Bank with Ultra High Capacity is a great investment. It comes with Ultra-High Capacity and weighs 12.5 oz which is as light as a soup can and the power bank is designed to charge the iPhone 7 almost seven times, the Galaxy S6 five times or the iPad mini 4 twice.

PowerCore 20100 is certified safe as it has Anker’s MultiProtect safety system ensuring total protection. Some of its great advantages are High-Speed Charging, PowerIQ, Surge protection, short circuit protection, Enormous 4.8A Output, Matte Finish and VoltageBoost. It offers Faster and safer charging with our advanced technology and maybe that’s why it is trusted by 10 million happy users and still counting.

Mi Power Bank 2i 20000mAh

The first power bank from the house of Xiaomi which is manufactured in India. The power bank delivers elegant design, excellent quality and high output capacity. Built with quality from start to finish, the 20000mAh Mi 2i is an innovative solution of elegant utility which comes with perforated exterior provides a scratch-resistant, comfortable and slip-resistant hold.

The all-new 20000mAh Mi Power Bank 2i is a great choice for solo travellers as the device supports fast charging and intelligently adjusts power output to match device’s requirement. It is compatible with a wide range of devices without compromising on the size and performance. The power bank comes with a battery capacity of 20000mAh, Quick Charge 3.0 support on a single port, high-density lithium polymer batteries and dual USB output which allows you to charge two devices simultaneously with a conversion rate of 85 percent.

Ambrane 10,400mAh power bank (P-1000 Star)

To power up your dying smartphone and keep it charged all the time whenever you’re away from a charging plug. Talking about its versatility, It is a sleek and compact portable charger a high-intensity ultra-bright LED torch,  buttons, indicator lights, connection ports and a digital display which makes it easy to carry it around.

The device has BS Shell casing manufactured by precision CNC digital cutting to cover the entire battery from end-to-end. This product weighs just 250 grams and comes with Samsung Lithium-ion cells for better performance. It runs on state-of-the-art chipsets that are safer and improves charging conversion rate.

You will get a one-year manufacturer warranty against manufacturing defects. Ambrane 10,400mAh power bank is an innovative product compatible with Nokia, Blackberry, Apple or any Android device as well as all electronic gadgets, including music players and cameras.

Lenovo PA13000 13000mAH

The Lithium-Ion Power Bank which comes with a Micro USB battery have the charge capacity of 13000 mAh, overcharge protection, LED indicators, and overcurrent protection. This rectangle shaped power bank is your perfect companion to charge all your devices like digital camera, media player, mobile phone, tablet and a variety of devices.

Lenovo PA13000 13000 mAh is a great portable charger to juice up your smartphone several times a day. For sure, power banks are the most versatile way to keep our smartphones and tablets topped off on the go. After investing so many hours of research and testing, our team has shortlisted the above pocket-size battery packs.

For more Trending Now updates on the latest mobile phones power banks, upcoming power banks in India, mobile phone reviews, product comparisons, buyers guide and interesting technology stories, keep reading Insight Glimpse.

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In this post, we bring an extensive compilation of books for all enthusiastic marketing and advertising professionals who are interested in discovering proven guidelines and expert advice on what it takes to create Powerful Copy. This list of must read Advertising Books which are authored by Industry Top Leaders and Influencers like The Adweek and Ogilvy will share the secret formula to create “Great copy, which is the heart and soul of the advertising business.

Interestingly, each of these books which are hand-picked by our research team, will enlighten with the most valuable industry experiences and thoughts on their vocation. Let’s take a larger view on Best Books on Advertising to buy and precisely discover the most effective secrets of industry leaders. So are you ready to explore? 

Now Trending: 5 Useful Precautionary Tips You Should Know To Prevent Content Plagiarism

The Best Books on Advertising

There is no guarantee that you product or service will sell incredibly no matter how great it is. Getting the buzz out may somehow make things easier in today’s times where every second millions of products get launched. The great Ad Campaigns predominantly help to stand out your offer in the potential target audience.

Excel the best advertising skills and get those creative juices flowing by reading these best advertising books enlisted below.

Rework by Jason Fried

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Ogilvy on Advertising by David Ogilvy

This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs.

Ogilvy on Advertising by David Ogilvy brings to its readers an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing.

Pandeymonium: Piyush Pandey on Advertising

Piyush Pandey is the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia. He is the winner of over 600 awards for advertising from all over the world and has been named The Most Influential Man in Indian Advertising eight years in a row by The Economic Times.

In his book Pandeymonium, Piyush Pandey had talked about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and un-put-downable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India. 

Ogilvy on Advertising in the Digital Age by Miles Young

This book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and the enduring appeal of storytelling, to cautions about big data, harnessing the power of creative technologies and what we can learn from the latest neuroscience and emerging markets.

Confessions Of An Advertising Man by David Ogilvy

It’s a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business–and particularly marketing and PR. Throughout his book “Confessions of an Advertising Man” you will find deep insights on management, candor, and company culture. Read this book if you want to know about great-work-inspiring advice that any one in this business.

Advertising Management by Jaishri Jethwaney & Shruti Jain

A comprehensive textbook tailored to meet the syllabi requirements of Management students, mass media, and stand-alone courses on advertising. The book is interspersed with examples, exhibits, and real-life cases. It provides an in-depth coverage of the key components, namely advertising and promotions, media Strategy and planning, and agency relationships.

Further, topics of current relevance such as Digital advertising, advertising laws and ethics, and advertising in rural and global contexts in India have also been included. With dedicated chapters on Sales promotion and direct Marketing, the book lays emphasis on all major channels of Marketing communication.

The Insanity of Advertising: Memoirs of a Mad Man by Fred S. Goldberg

The most insightful book on advertising by the veteran ad man Fred Goldberg. It gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries.

There is no other book on the subject so revealing and relevant, not to mention engaging where Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him.

Twenty Ads That Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All

A great read by James Twitchell in which you get an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Advertising Next: 150 Winning Campaigns for the New Communications Age

Explore, illustrate and define a new set of rules for brand behaviour in the digital age with this book authored by Tom Himpe. In his book, you will come across 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Disclaimer: Yes, we are well aware that we have not included reviews of all the ‘best Advertising books to read’ like M: Advertising by William Arens or The Advertising Concept Book: Think Now, Design Later (A Non Series Title) by Pete Barry that we really really want to recommend to our readers. Do mention our favorite Advertising books to make this compilation of Advertising books more insightful.

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