H2O is all around us and even inside our bodies (around 60% water). We all love water in its many forms — cold, hot, and lukewarm — to stay hydrated. Though many nutritionists and dietitians advice that we should always start our morning with a glass of hot water. And […]
A report on Digital Payment in India 2020 by Google indicates that the total digital transactions are expected to reach $500 billion by 2020. Over 300 million bank account holders between 2011-2015 have revolutionized the Indian banking sector and the winds of change continue to blow. Experts are optimistic about […]
Content and Marketing are two colors in the same Rubik’s cube, which together stands as a great tool for brand affinity as Content Marketing not only makes your brand noticeable by making business much more relatable to your customers, but it boosts your sales funnel and set the brand apart […]
We all know the frustration and helplessness of the ever-dwindling battery of our smartphones day in and day out. And in a mobile juice crisis, we struggle to find a power source to keep gadgets alive when every last drop out of battery has been squeezed. No need to confine […]
In the digital age, brands have been forced to adapt new communication strategies to reshape their interactions with people throughout the world. This is exactly where the interactive and integrated advertising concepts shine bright in the limelight – to inform and to persuade. Indeed, advertisements are must-have investments for every […]
Do you know major brands like Lego, Coca Cola and Google have become industry icons? Their penchant for storytelling is their key to soaring popularity. Every brand enters the market with its own story, which is far beyond what’s written on a website, the text in a brochure, information printed […]
In every entrepreneur’s life, there is a frustrating phase when everything seems more than perfect: there is high traffic rate on website, huge customer base and product inquiries. Yet, the lead conversion rate is very far from perfect and continues to fall between 1 to 4 percent down below that […]