In an era of digital innovations, an informative content is often cited as ‘KING’ and the future of the internet. But, the key to create a compelling narrative in the battle of engagement among customers, is ‘Relevance’. This valuable approach not only helps in constantly drawing attention but it naturally attracts high-quality inbound links and builds authority with your audience. Relevance hails queenship in today’s web-savvy age. The more relevant information you provide, the better the chances of holding potential audience for a long time. In this video, the farm machinery maker John Deere talks about how he used ‘The Furrow’ magazine to establish brand loyalty with its core potential audience i.e. global farmers by applying the right content marketing approach.
Topics: Content Marketing, Customer Engagement