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Best Copywriting & Advertising Books to Buy in 2018

Best Copywriting & Advertising Books to Buy in 2018

Conversion rate optimisation is revolutionizing the way copywriting and marketing functions, and this development has created a huge opportunity for professionals and beginners to understand the basic fundamentals and prevailing nuances of copywriting domain. Must Read Books for Copywriters & Copyediting Professionals Authored by Industry […]

Is Fear of failure A Close Companion

Is Fear of failure A Close Companion

If you look closely, ‘FAILURE’ has the word ‘LURE’ hidden in it. It often lures you into giving up easily no matter who you’re and what you’ve accomplished in life. Failing is something most of us are oblivious too. It haunts us like a nightmare in all its variations – anxiety, […]

Six Useful Global Marketing Lessons From The Ad Man: Prasoon Joshi

Six Useful Global Marketing Lessons From The Ad Man: Prasoon Joshi

Not everyone has the efficiency of mastering multiple skills, but exceptions are always there. One such exception is Mr. Prasoon Joshi who has rightfully earned the title of “The Ad Guru of India” in today’s era when the lines between conventional Advertising Entertainment and Content are […]

How To Use Live Chat As The Perfect Lead-Generation Booster

How To Use Live Chat As The Perfect Lead-Generation Booster

In every entrepreneur’s life, there is a frustrating phase when everything seems more than perfect: there is high traffic rate on website, huge customer base and product inquiries, but yet the lead conversation rate is very far from perfect and continues to fall between 1 […]