The Future of Copywriting Facing Extinction?

Google the phrase “Is copywriting dead” and you will retrieve almost million results giving a clear indication that the question is taking the digitally-led world by storm. Gone are those pre-digital days of the 1980s when there is no smartphone, no internet, and no technology. Those days are lost forever and we have moved on […]

Is Fear of failure A Close Companion

If you look closely, ‘FAILURE’ has the word ‘LURE’ hidden in it. It often lures you into giving up easily no matter who you’re and what you’ve accomplished in life. Failing is something most of us are oblivious too. It haunts us like a nightmare in all its variations – anxiety, indignity, frustration, procrastination, agitation, and low self-esteem – to name just […]

Six Useful Global Marketing Lessons From The Ad Man: Prasoon Joshi

Not everyone has the efficiency of mastering multiple skills, but exceptions are always there. One such exception is Mr. Prasoon Joshi who has rightfully earned the title of “The Ad Guru of India” in today’s era when the lines between conventional Advertising Entertainment and Content are blurring constantly. Padma Shri winner Mr. Joshi is a true industry […]

How To Use Live Chat As The Perfect Lead-Generation Booster

In every entrepreneur’s life, there is a frustrating phase when everything seems more than perfect: there is high traffic rate on website, huge customer base and product inquiries, but yet the lead conversation rate is very far from perfect and continues to fall between 1 to 4 percent down below that level, leaving entrepreneurs clueless […]