Do you know major brands like Lego, Coca Cola and Google have become industry icons? Their penchant for storytelling is their key to soaring popularity. Every brand enters the market with its own story, which is far beyond what’s written on a website, the text in a brochure, information printed or the presentation used to pitch. The story is more than content and a narrative; it is the heart and soul of business, which promotes human-to-human connections. Brand storytelling isn’t a new concept. It is the most effective way to connect with your customers and appeal to the emotions of your prospects. According to internet marketing expert Neil Patel, these are the key components of brand storytelling: 1) The reason your company came to be. 2) What motivates you and your team t...Read More
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The editorial team at Insight Glimpse has eminent features writers, content strategist, researchers and content experts with rich domain knowledge. The team endeavors to cover thought-provoking and futuristic content.